About Avon

About Avon Books

Founded in 1941, Avon Books, an imprint of HarperCollins Publishers, is one of America’s preeminent romance houses. Avon is widely credited with founding the historical romance genre with the publication of Kathleen Woodiwiss’ The Flame in the Flower. Avon remains at the forefront of that genre, developing the careers of such bestsellers as Tessa Dare, Eloisa James, Beverly Jenkins, Lisa Kleypas, Sarah MacLean, Julia Quinn, Lynsay Sands and Cat Sebastian. Avon is also home to some of the most important names in contemporary romance and women’s fiction, such as Ilona Andrews, Alyssa Cole, Jeaniene Frost, Susan Elizabeth Phillips, Alisha Rai, Jennifer Ryan, Jill Shalvis and Mia Sosa. In 2011, Avon introduced Avon Impulse, the industry leader in digital-first romance. The public has been quick to download these fresh, fun, competitively priced e-books by celebrated authors such as Tracey Livesay, Charis Michaels, Nisha Sharma and Marie Tremayne.


Inclusion at Avon Books

Avon Books strives to ensure that our authors and our books are inclusive of the myriad cultures, backgrounds, viewpoints and voices of our authors, our readers, and the world we live in.  We embrace authors of all gender, ethnicity, race, sexual orientation, religion, national origin and ability.

For more than 75 years, Avon has published the best in romance fiction; and our novels have evolved to reflect the times we live in (even if the story takes place in historical times).  People everywhere should have access to relevant stories that reflect their backgrounds, interests and cultures.  Our authors write about issues that affect and affirm the readership: diverse cultural and societal values; feminism and consent; sexual and positivity; LGBTQ+ and ability.  We believe that love is love, and everyone is deserving of a deeply personal, empowering happily ever after.

Avon’s diverse author list reflects that which romance legend Beverly Jenkins has taught us: “We all love.  And the industry should reflect everyone.”  Avon is proud to publish books by talents such as Mary Castillo, Alyssa Cole, Rita Ewing, Kim Wong Keltner, Tracey Livesay, Selena Montgomery, Sonia Singh, Mia Sosa, Alisha Rai, Cat Sebastian, Nisha Sharma, Talia Hibbert and Olivia Waite.

Avon supports initiatives that aim to improve inclusion, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation.  In 2018, Avon established the Beverly Jenkins Diverse Voices Sponsorship to encourage writers from diverse backgrounds to be more fully represented at the Romance Writers of America (RWA) annual conference, and to receive more exposure to, and attention by, major publishing houses. More information is available here.

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